“PCMCIA — People can’t memorize computer industry acronyms.” — Andy Grove 1
After more than 30 years usage, the acronym “VUCA” has become a little tired. 2
It’s a common fate for acronyms that capture the zeitgeist and — due to the attention they then garner — get overused to peddle all manner of products and services…
Do acronyms in the organisational world have value?
That’s the topic explored in the ten minute Future-Fit Culture Frequently Asked Questions video below.
The above video cites the previous article below:
Andy Grove (1936 – 2016, born András István Gróf ) was a Hungarian-American businessman, engineer, and former CEO of Intel Corporation. The Personal Computer Memory Card International Association (PCMCIA) originally introduced the 16-bit ISA-based PCMCIA Card in 1990, but renamed it to PC Card in March 1995 to avoid confusion with the name of the organization.
The acronym VUCA originated in the work of Warren Bennis and Burt Nanus, with the U.S. Army War College introducing the concept in 1987.