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Transcript

Change – Manager, Agent, or Catalyst..?

Choose your role, and its underlying metaphor, wisely

“Come gather round people wherever you roam, and admit that the waters around you have grown, and accept it that soon you’ll be drenched to the bone. If your time to you is worth savin’, then you better start swimmin’ or you'll sink like a stone, for the times they are a-changin’”. — Bob Dylan 1


The 18-minute Future-Fit Culture Frequently Asked Questions video above addresses the following question:



“Geoff, I recently saw a comment you made on a LinkedIn post about change management. It got me thinking about the role of “change managers”, “change agents”, and the term you seem to favour “change catalysts”. What do you see as the difference between these three roles in the context of organisational change?”


I tackle this question in the video above.

The video also references the following previous article:


The seven channels of culture

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October 31, 2021
The seven channels of culture

“Any sufficiently advanced technology is indistinguishable from magic”. - Clarke’s Third Law


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Bob Dylan (born Robert Allen Zimmerman 24th May 1941 in Duluth, Minnesota) is an American folk and rock singer-songwriter. In 2016 he received the Nobel Prize in Literature, "for having created new poetic expressions within the great American song tradition". The official audio version is available here.